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Hoy: Serving the U.S. Hispanic Community

 

MISSION:
To serve as an advocate of the Hispanic community and be the most trusted source of news, entertainment and advertising information for Chicago's Hispanic community.



SIZE:
54 inch tabloid product.



LENGTH:
40 pages of news and editorial Monday through Friday plus Vida Hoy, 16-24 pages of weekend arts and entertainment coverage.



DISTRIBUTION:

Hoy’s New York and Chicago editions have a combined daily circulation of 113,000; and will debut in Los Angeles in March 2004.

Available via single-copy boxes and retail locations throughout the New York, Chicago and Los Angeles DMAs.



Hoy at a Glance

HOY TRANSLATION: TODAY
FORMAT: Tabloid
COST: Paid (25¢)
FREQUENCY: Daily, Monday - Friday
EDITORIAL CONTENT: 40 pgs daily (200 pgs wkly)


SPECIAL NEWS FEATURES ENCOURAGE DAILY READER LOYALTY
*Fin de Semana distributed on Saturdays and Sundays.
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The U.S. Hispanic Market Overview
Home to 38.3 million Hispanics

BUYING POWER:
$428.3 billion

NUMBER OF HOUSEHOLDS:
9.9 million Hispanic households (predicted to increase by 13.4% by the year 2008)

MEDIAN HH INCOME:
New York: $60,170
Chicago: $51,638
Los Angeles: $52,947



 

 

Buying Power in Hoy Markets



 

Education Level in Hoy Markets

 


Source: Gallup Poll of Media Usage & Consumer Behavior ©2002
2000-2002 Strategy Research Corporation
   

 

Display Ad Sizes | Display Mechanical Requirements | Demographics
Chicago's Hispanic Community | Distribution Area
 
Display Ad Sizes
Full Page*
9.63" x 12.46"
2/3 Page
6.35" x 12.46"
1/2 Page (H)*
9.63" x 6.15"
1/2 Page (V)*
4.72" x 12.46"
1/3 Page
3.08" x 12.46"
1/4 Page*
4.72" x 6.15"
1/6 Page
3.08" x 6.15"
1/8 Page
4.72" x 3"
   
1/12 Page
3.08" x 3"
Strip
9.63" x 2.07"
   

EFFECTIVE SEPTEMBER 2003 TO JANUARY 2004
* Acceptaple sizes for Fin de Semana
Display Mechanical Requirements
ARTWORK FORMAT AND MATERIAL REQUIREMENTS
QuarkXpress (Version 4.0 or older)
  • Must include all fonts.
  • Must include all placed images at 210 dpi. Please include images at no less than 85% or actual size used in ad.
  • EPS files and images unable to be edited.
  • All color and images must be saved in CMYK and the Process Separation using binary encoding.

Adobe Illustrator (Version 10.0 or older)
  • If translation is needed, fonts must be included; if no translation, text must be created into outlines.
  • ALL images must be included at 210 dpi. Please include images at no less than 85% or actual size used in ad.
  • All color and images must be saved in CMYK and the Process Separation using binary encoding.

Adobe Photoshop (Version 6.0 or older)
  • EPS Format-210 dpi, color must be CMYK, encoding must be binary.
  • JPEG Format-210 dpi, maximum or high quality.
  • Changes cannot be made to document unless file is saved with layers and fonts are sent.
  • PDF format ONLY IF TRANSLATION IS NOT REQUIRED all fonts must be embedded.
  • If translation is required, please choose another format.



Send ads via E-mail to:

Chicago:
hoyadvertising@tribune.com

New York :
avisos@hoyllc.com

  • Any of the above formats may be used when sending ads via email.
  • File size must be less than 2.5 MB. (larger files must be compressed via Stuffit Deluxe).
  • Ads larger than 2.5 MB should be sent in parts.
  • Identify name of ad and size of ad; include contact information on e-mail, if we need to contact.
  • Please include scheduled run date on e-mail.
Ads sent via 'Adsend'
  • Must be clearly marked as Hoy.
  • Site Code: ILCHT.
  • Adsend: 1-800-823-7363.
  • Material is sent: Chicago Tribune, then to Hoy.

Translations
  • Maximum of 500 words.
  • If more than 500 words contact your sales representative, prior to submission of copy (2-day turnaround)..





Material Submission
  • Color material should have center, vertical and horizontal registration marks.
  • A color proof should be submitted with all process color material for proper color matching on newsprint.


  • EFFECTIVE SEPTEMBER 2003
    Note: Mechanicals also apply to Vida Hoy.
 

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