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UFC se asocia con cerveza mexicana

FILE - In this Sept. 9, 2017, file photo, ILir Latifi, right, of Sweden, takes down Tyson Pedro, of Australia, during their mixed martial arts bout at UFC 215 in Edmonton, Alberta. Ultimate Fighting Championship has struck a multiyear deal with Modelo Especial that will make the Mexican import the official beer and malt beverage of the world's largest MMA company. Anheuser-Busch Cos. Inc. had held that title since 2008 and its Bud Light logo had frequently stamped the center of the octagon for UFC's biggest fights.

FILE - In this Sept. 9, 2017, file photo, ILir Latifi, right, of Sweden, takes down Tyson Pedro, of Australia, during their mixed martial arts bout at UFC 215 in Edmonton, Alberta. Ultimate Fighting Championship has struck a multiyear deal with Modelo Especial that will make the Mexican import the official beer and malt beverage of the world’s largest MMA company. Anheuser-Busch Cos. Inc. had held that title since 2008 and its Bud Light logo had frequently stamped the center of the octagon for UFC’s biggest fights.

(Jason Franson / AP)

UFC y la cerveza Modelo Especial anunciaron un acuerdo multianual que establece a la bebida como la “Cerveza y Malta oficial” de la organización deportiva en Estados Unidos.

“Modelo es una marca maravillosa y que comparte el compromiso con su base de aficionados”, dijo el presidente de UFC, Dana White. “Me encanta Modelo y estamos hablando para hacer cosas emocionantes juntos”.

“Unir la pasión de los aficionados de UFC con Modelo, un marca que representa el espíritu peleador, es un gran triunfo para nuestros consumidores y nuestra compañía”, dijo Ann Legan, la vicepresidente de mercadeo de Casa Modelo.

Además, esta asociación que empieza en 2018, Modelo será el patrocinador de eventos selectos de Pagos por Eventos de UFC y experiencias VIP en Estados Unidos, junto al branding dentro de UFC, Octagon. Atletas y personalidades de UFC serán partes de las campañas de mercadeo.


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